was about the book that we did together, 
continues to have a readership. Why? Because of 
the ideas that were there, ideas that I helped to 
develop with Marshall McLuhan. And I give him 
credit for the ideas in The Alphabet Effect . For 
Learning a Living , I’ll take some credit for my own. 
He wasn’t around to help me with that one. But, 
you know, he communicates with me daily, because 
all of the ideas that I get have to do with the ideas 
that he planted in my head over 15 years ago.


Q:  What would have fascinated McLuhan if here 
were alive today?